Essential Wishlist Best Practices for E-Commerce Success

Discover how to leverage wishlists to enhance user engagement and drive sales on your e-commerce site. This article explores best practices for implementing wishlists, including tracking user interest in products, saving time for customers, and ensuring a seamless experience across all devices. Learn how effective wishlist management can lead to increased customer satisfaction and improved sales performance.
Essential Wishlist Best Practices for E-Commerce Success
Photo by Heidi Fin on Unsplash

Best wishlist practices:

  1. The whishist helps clients choose and select the items they want to buy. If something they like, for example, is too expensive, they can add to the wish list and watch until the price decreases. Thanks to that the product is in the list, so the user remembers that he was interested in this subject.

  2. The wishlist remind customers of purchases and selected items. Thanks to this, your company can measure the interest of a given item by users apart from unambiguous sales. This significantly affects the increase in sales in the company.

  3. The wishlist is a box full of items that you like, but even you, can forget about these items, so thanks to this list they can have all the stuff in one place. That is why it is important for the user to create an account on your website and have the option of using the list to sign up automatically and not disappear after turning off the page.

  4. The wishlist also allow you to wait for a specific product. If the assortment has run out, you can add a thumbnail photo of a specific item to the wish list. In addition, you should think about the fact that your site allows you to send an automatic email at the time of the new delivery. It will mean that the customer who has been waiting for deliveries will immediately find out about it without having to visit the company’s website.

  5. The wishlist allows users to save articles that they want to have for themselves when it is not possible to add items to the wish list, the customer must save the product page or, what’s worse, search for the item again from the beginning. Thanks to the list, users save a lot of time.

  6. The wishlist also works subconsciously. If a user in the estore wrote a particular thing some time ago to wishlist, after a few months he will buy it with a clear conscience, because he has liked it so long that it must be a conscious choice.

  7. It is also important that your website opens exactly the same on every device so that the customer using the mobile phone also has easy access to the website and wish list.

The presented practices show that the list of wishes for customers is very much needed for them and every user visiting a site that has this function will appreciate the ease in remembering specific things. This is a high level of service in which the customer does not have to worry about the product. Everything is at your fingertips. If you are looking for further valuable advice on how to run websites and related marketing issues, check our Tabler Blog, where you can learn more.

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