Best wishlist practices
-
A wishlist helps customers pick out the things they want to buy. If something they like is too expensive right now, they can add it to the list and watch it until the price comes down. The product stays on the list, so they remember they were interested in it.
-
A wishlist reminds customers about the items they picked out. It also lets you measure how much interest a given item gets, separately from what actually sells, and that tends to feed back into sales.
-
A wishlist is a box full of things somebody likes, and people do forget about those things, so having them all in one place helps. That’s why it’s worth getting users to create an account on your site. The list then saves itself and doesn’t disappear when they close the page.
-
A wishlist also lets people wait for a particular product. If you’ve run out of stock, they can still add a thumbnail of the item to their list. It’s worth setting up your site to send an automatic email when a new delivery arrives, so the customer who has been waiting finds out straight away instead of having to check the site.
-
A wishlist is where users save the things they want for themselves. Without one, a customer has to bookmark the product page or, worse, search for the item all over again. The list saves them a lot of time.
-
A wishlist works on people subconsciously too. If somebody added a particular thing to their list a while back, they’ll buy it a few months later with a clear conscience, because liking it that long makes it feel like a considered choice.
-
Your site should look and work the same on every device, so a customer on a phone has just as easy access to it, and to their wishlist.
A wishlist is something customers genuinely need, and anybody visiting a site that has one will appreciate not having to keep track of things themselves. It’s a good level of service, where the customer doesn’t have to worry about the product. Everything is right there.
If you’re after more advice on running websites and the marketing that goes with them, have a look at the Tabler Blog. And if unusual web assets are of interest, there’s the value of expired domains to look into.
