Responsive emails are those that are adapted to mobile devices. They make all content correctly arranged on our smartphone screen. Now most people open emails using mobile phones than computers, laptops, etc. This is a simpler solution, because who doesn’t have a mobile phone now? Technology goes forward and offers for users easier and faster solutions. Email responsive is a convenience, so it’s important to warrant that emails adapt to the screens on which they are opened. The worst thing that can happen to you is a dissatisfied user who will delete your subscriptions because of lack of optimization. Below you will find tips to help you create a responsive email.
In addition to responsive emails, there are two more popular ways that optimize messages for mobile devices. It is segmentation based on the history of openings and inserting a hyperlink that allow you to see the content of the message on your phone. However, responsive email messages are the best solution.
Best practices connected with creating responsive email messages:
- The email must work with all devices on which users can read the content, so make sure that all the text looks good regardless of resolution.
- The content of an e-mail message is usually displayed in blocks placed one by one, so make sure that the main offer is in the right place, in the upper left corner. Thanks to that, the user will pay more attention to the message.
- The most important thing is to encourage the user to read the entire content of the e-mail, not only its headline, so it is worth to notice at the beginning that the following information is available. An incentive may be an additional promo code or help in a specific case. The interested person will scroll the content to see what is interested in.
- Make sure that the content is still concise. In a few sentences, present the most important information that will be proper. Thanks to that, you will show users that you value their time, and they will be more interested in specific email messages.
- Pay attention to the CTA buttons. Check if everything works correctly. Users will not specifically change messages to read them, but will stop reading them! So make sure that each of these areas is adapted. They should have at least 29x44 px to ensure the comfort of the action.
- Space is very important in the message, so leave an extra space between the CTA buttons to make clicking easier. Such a decision will make clicking on a given action much easier for the user.
- Also, look at the pictures, graphics, and Gifs you put in the news. You do not want your graphics to stretch like elastic gum. Make sure that the image quality is optimal. The most attention is paid by the pictures, so don’t waste your chance.
Here are the most important rules that show what to look for when creating and writing an email. Remember, of course, about testing your email messages. Sometimes it’s better to check something a few times than to give up.
There is something that you also should know
- The recommended message width is 600-650 px.
- The height or length of the email can not exceed 400kb.
- The graphics must be in png or gif format.
- Use one or two-column template layout.
- Use a verbal image signatures.
- The template must include a header, text and footer.
Now when you know the basic rules for creating responsive emails, check our website, where you can test the templates. They are all responsive, so you do not have to worry about anything.
Look here. We offer 54 ready templates email messages.